According to the 2013 National Association of REALTORS Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of the home search. If they do manage to connect with a real estate agent in this process, then you lose out if you ignore this segment of the home market. Also, those in the neighborhood who are considering selling will likely come to your open house to check out the competition. Unfortunately many agents do not know how to hold an effective open house designed for conversion, so many open houses turn into lost opportunities. When hosted properly, open houses are an effective way to promote your seller’s listings while generating new business opportunities for yourself.
- RIS Media