Every seller wants their home to look its best. With all the visual marketing prospective buyers are exposed to today, getting professional photos of your home can be a real game changer. Using a real estate photographer will help your home get sold faster and for top dollar.
The Role Photos Play When Selling
Thanks to the internet and social media, most buyers now start their home searches online. They scout neighborhoods, pick a price range, and see what kinds of amenities are available. Potential buyers even use it to passively shop and help them make the decision to call a real estate agent in the first place. According to The National Association of REALTORS®, over half of buyers found the home they purchased on the internet. And The Wall Street Journal says buyers only spend 20% of that time online reading descriptions of a property, while 60% is spent viewing the photos.
You can't disregard that kind of impact. Selling a home requires as many potential buyers as possible. The internet is where those buyers are. And the internet is extremely visual. If the photos aren't great, buyers will move on without seeing the home in person.
We've all heard the saying "a picture is worth a thousand words". Often word counts and character number restrictions just won't allow a written description to do a home justice. Sure, it's helpful. But "four bedrooms, two bathrooms" leaves a lot to the imagination. Great photos will fill in that gap and guide buyers that are a good fit right to your home.
Why Professional Photos
Not all photos are created equal. We've all seen photos taken with poor equipment, bad lighting, unnatural colors, and questionable editing, just to name a few. While most pros know how to avoid those problems, one that specializes in real estate photography offers additional advantages.
- Superior shot composition. The photographer will be able to make sure photos are creative, staged correctly, and attract the interest of the buyer.
- Getting the right photos. The photos of your home should appeal to all buyers and provide the essential information they need. Finding out afterward that you don't have a photo of the outside or the kitchen isn't going to help sell your house.
- Knowing how the photos will be used. Real estate photos are used to sell, and an experienced real estate photographer will keep that in mind. They'll also understand how the agent will use the photos. MLS, social media, and email all have different requirements and a real estate photographer will likely be familiar with the most of them.
A Note About Luxury Homes
Luxury homes are a bigger investment and you need to make sure you're getting what your home is really worth. You'll need to highlight all those amazing features and high-end amenities. When buyers look at these homes, they're really thinking about the lifestyle a home purchase of this kind implies. A real estate photographer will make sure buyers have no problem imagining the lifestyle they're looking for. While it may seem expensive, homes with professional photos sell for more money. That increase is usually much more than the cost of the photos.
Amazing photos help buyers associate positive feelings specifically with your home. That gives you a real advantage when they see it in person. Our REALTORS® at RE/MAX DFW Associates will make sure you have all the resources you need to get your home sold. Contact us today to speak with an agent to find out what we can do for you.